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Mail-Order Catalogues and Cultural History

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by Christina Bates
Ontario Historian
Canadian Museum of Civilization
March 2000

Adburgham, Alison (introduction)
Yesterday’s Shopping: The Army and Navy Stores Catalogue, 1907.
Devon, Eng.: David and Charles Reprints, 1969.

Adburgham, Alison (introduction)
Victorian Shopping: Harrods 1895 Catalogue. Devon, Eng.: David
and Charles, 1972.

Amory, Cleveland (introduction)
The 1902 Edition of the Sears Roebuck Catalogue. Crown Publishers:

Baldwin, Betsey
Athletic Wear and Fashion in Canada, 1900-1950;”
“The Millinery Trade in Decline, 1900-1930: The
Displacement of Hat-Making as a Professional Art at Eaton’s;” and
“Canadian Nationalism and the Eaton’s Catalogue,
1900-1950.” Manuscripts on file, Library/Archives, Canadian Museum
of Civilization, 1999-2000.

Bates, Christina
How to Dress the Children? A Comparison of Prescription and
Practice in Late-Nineteenth-Century North America.” Dress 24 (1997), 43-54.

Bates, Christina
“Prescription and Practice: A Comparison of Child-care Manuals,
Fashion Journals and Mail-order Catalogues on the Subject of Children’s
Dress, 1875-1900.” MA thesis, College of William and Mary, 1989.

Batts, Miaso
“Eaton’s and Its Catalogues: An Expression of Canadian Social
History.” Costume 7 (1973), 68-69.

Beck, Evelyn
“Catalogs.” In Thomas Inge, ed., Handbook of American Popular
. New York: Greenwood Press, 1989.

Blum, Stella, ed.
Everyday Fashions of the Twenties as Pictured in Sears and Other
. New York: Dover Press, 1994.

Boorstein, Daniel
“A Montgomery Ward’s Mail Order Business.”
Chicago History (Spring 1973) 147.

Cohen, Hal L., ed.
1922 Montgomery Ward Catalogue. HC Publishers, 1969.

Cohn, David
The Good Old Days: A History of American Morals and Manners as
Seen Through the Sears, Roebuck Catalogs, 1905 to the Present
. New
York: Simon and Schuster, 1940.

Cole, Catherine C.
“Comparative Analysis of the Toronto and Winnipeg Editions of the
Eaton’s Mail-Order Catalogue.” Manuscript on file, Library/Archives,
Canadian Museum of Civilization, 1995.

De Seve, Andrée-Anne
“Hourra! Le catalogue Eaton est arrivé.” Cap-aux-diamants
40 (Winter 1995) 18-22.

Dennis, Thelma
“Eaton’s Catalogue Furnishings for Rural Alberta, 1886-1930.”
Alberta History 37:2 (Spring 1989), 21-31.

Eaton, T. Co.
T. Eaton Co. catalogues, 1881-1976.
Archives of Ontario, Eaton Collection, F229 and Microfilm catalogues MS

Emmett, Boris (introduction)
Montgomery Ward and Co., Catalogue and Buyers’ Guide, No. 57,
Spring and Summer, 1895
. New York: Dover Publications, 1969.

Emmet, Boris and John E. Jeuck
Catalogues and Counters: A History of Sears Roebuck and Company.
Chicago: University of Chicago Press, 1950.

Glazebrook, G. de T., Katharine Brett and Judith McErvel
A Shopper’s View of Canada’s Past: Pages from the Eaton’s
Catalogues, 1886-1930
. Toronto: University of Toronto Press, 1969.

Hannis, Prudence
“Survey of the Eaton’s Catalogue, 1881-1976: Household Appliances.”
Manuscript on file, Library/Archives, Canadian Museum of Civilization,

Hayward, Ann
“Mail-order Catalogues: Research Tools for Material History.”
Alberta Museums Review 12:2 (1987), 9-11.

Hudson’s Bay Company
The Autumn and Winter Catalogue, 1910-1911 of the Hudson’s Bay
. Winnipeg: Watson and Dwyer Publishing Co., 1977.

Israel, Fred L., ed.
1897 Sears, Roebuck Catalogue. New York: Chelsea House
Publishers, 1968.

Lambert, Anne
“Images For Sale: How Eaton’s Saw Us.” Branching Out 4
(March/April 1977), 30-33.

Latham, Frank B.
A Century of Serving Customers: The Story of Montgomery Ward.
Chicago: Montgomery Ward Co., 1972.

MacPherson, M.E.
Shopkeepers to a Nation: The Eatons. Toronto: McClelland
and Stewart, 1963.

O’Connor, Eileen
“T. Eaton Co. Mail-Order Catalogue, First Report: Assessment
of Archival Material.” Manuscript on file, Library/Archives, Canadian
Museum of Civilization, 1995.

O’Connor, Eileen
“The Eaton’s Mail-Order Catalogue, 1884-1976: An Archival Analysis.”
Manuscript on file, Library/Archives, Canadian Museum of Civilization,

Phillips, W.B.
“The Mail-Order Business.” In How Department Stores are Carried
. Ottawa: 1900.

Santink, Joy
Timothy Eaton and the Rise of His Department Store. Toronto:
University of Toronto Press, 1990.

Schlereth, Thomas
“Country Stores, county Fairs, and Mail-Order Catalogs: Consumerism
in Rural America.” In Glenda Dyer and Martha Reed, eds., The Consumer
Culture and the American Home, 1890-1930. Conference Proceedings
Beaumont, Texas: The McFaddin-Ward House, 1989.

Schlereth, Thomas
“Mail-Order Catalogs as Resources in Material Culture Studies.” In
Thomas Schlereth, ed., Cultural History and Material Culture: Everyday
Life, Landscapes and Museums
. Charlottesville: University Press of
Virginia, 1992, 55-86.

Mirken, Alan, ed.
1927 Edition of the Sears, Roebuck Catalogue. Crown Publishers:

Schroeder, Fred E.
“Semi-Annual Installment on the American Dream: The Wishbook as
Popular Icon.” In Marshal Fishwick, ed., Icons of Popular Culture.
Bowling Green, Ohio: Bowling Green University, 1970, 73-86.

Schroeder, Fred E.
“The Wishbook as Popular Icon.” In Outlaw Aesthetics: Art and the
Public Mind
. Bowling Green, Ohio: Bowling Green University Press,
1977, 50-61.

Schroeder, Fred E., ed.
Sears, Roebuck and Co. 1908 Catalogue No. 117: The Great Price
. Chicago: Gun Digest Company, 1969.

Schweitzer, Robert and Michael Davis
America’s Favorite Homes: Mail-Order Catalogs as a Guide to Popular
Early 20th-Century Houses
. Detroit: Wayne State University, 1990.

Smith, Janice
“Content Analysis of Children’s Clothing in Eaton’s Catalogues
and Selected Canadian Museums, 1890-1920.” M.Sc. Thesis, University of
Alberta, 1991

Stevenson, Katherine Cole and H. Ward Jandl
Houses by Mail: A Guide to Houses from Sears, Roebuck Company.
Washington: The Preservation Press, 1986.

Jack Stoddart (introduction)
The 1901 editions of the T. Eaton Co. Limited Catalogues for
Spring/Summer, Fall/Winter
. Toronto: Musson Book Company, 1970.

Thompson, Eleanor
“Eaton’s Project: Eaton’s Brand Names.” Manuscript on file,
Library/Archives, Canadian Museum of Civilization, n.d.

Thompson, Eleanor
“Eaton’s Mail Order Catalogue, Oral History Project.” Manuscript on
file, Library/Archives, Canadian Museum of Civilization, 1995.

Watson, Gordon
“Supreme Value: Household Catalogues as Sources for Social Historians.”
Social History Curators Group Journal (Great Britain) 17 (1989/90),

Watt, Robert D., ed.
The Shopping Guide to the West: Woodward’s Catalogue, 1898-1953.
Vancouver: Douglas and McIntyre, 1978.

Weil, Gordon L.
Sears, Roebuck, U.S.A.: The Great American Catalog Store and How
It Grew
. New York: Stein and Day, 1977.

Young, Mildred J.
“Bachelor ordered a wife from Eaton’s Catalogue.” Early American
(April 1978), 21.