Imagination in Action at the Canadian Children’s Museum

November 25, 2016


For immediate release

Gatineau, Quebec, November 25, 2016 — Imagine all of the different things you could build with life-sized foam blocks of various shapes. Would you build a large fort and invite your friends inside? Or would you build a boat and imagine yourself sailing the seven seas? Join us at the Canadian Children’s Museum for Imagination in Action and discover the endless possibilities.

From November 25, 2016 to September 4, 2017, Kaleidoscope Gallery at the Children’s Museum will be transformed into a colourful and fun play space, where children and families can use their creative skills and an assortment of large blue foam blocks to build their own play structures. Uniquely designed and easy to stack and connect, these large blocks encourage children to invent and build their own original structures. Whether they construct castles, cars, ships, houses, trucks or robots, children can become immersed in their own special world. All they need to bring is their imagination, and they will be engaged in hours of creative play.

Developed by David Rockwell, CEO of Rockwell Group, the Big Blue Blocks are designed to inspire children to create their own inventions, environments and activities. This unique hands-on playing experience stimulates creativity and helps children develop skills in communication and social interaction.

Throughout the year, special activities will be offered such as “build days,” competitions and more. Join us on opening weekend for our special Build-a-Thon, and let your imagination run wild!

Blue Build-a-Thon
November 26 and 27
From 10 a.m. to 4 p.m.
Kaleidoscope Gallery
Canadian Children’s Museum

Be among the first to play in the Canadian Children’s Museum amazing new creative space featuring giant Big Blue Blocks made of foam! Wear blue to match the blocks during our opening weekend Build-a-Thon. Animators will be on hand to lead youngsters as they develop their building and problem-solving skills in a fun, interactive environment. In addition to the Big Blue Blocks, we will have accessories for building forts. During the event, we’ll be taking pictures of some of the final works with their creators — with parental permission, of course — to post on our Build-a-Thon bulletin board.

More information is available at or by calling 819-776-7000 or 1-800-555-5621.

Work of the Canadian Museum of History is made possible in part through financial support of the Government of Canada.

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Media contacts:
Stéphanie Verner
Media Relations Officer
Telephone: 819-776-7169

Éliane Laberge
Social Media and Media Relations Officer
Telephone: 819-776-7097