Enthusiastic comments by American farm journalists and academics were quoted back to Americans in various immigration pamphlets, including the 1906 publication, Twentieth Century Canada and Atlas of Western Canada. Here is one example:

From the middle of June to the middle of July there are over two hours more daylight in every twenty-four hours than in Nebraska. Prof. Thomas Shaw of Minnesota, than whom there is no better authority, says: "The main reason why Western Canada wheat grows to such perfection consists in the longer period of sunshine it gets every day.

"We saw more and larger bands of cattle and sheep grazing in Saskatchewan and Alberta than we ever saw on the western plains of the United States. One band of cattle, numbering 5,000 head, were grazing on the rich grass, and sheep without number".

This descriptive atlas, as it was called, was chock-full of advice for Americans on:

The Time to Emigrate (In the early spring)
As to Buying Land (Never purchase without a personal inspection. The nearer to a railway station the better)
The Man With $1,000. (Can make a fair start. But men with from $500 to $1,000 cash should rent for the first year)
Young Men With $250. Or Less (should work for wages for a year)

Oliver's publication continued:

Dry Atmosphere: During the winter warm woollen clothing is necessary. Because of the dryness of the inland climate, the cold is much less noticeable than a stranger might expect. Less snow falls on the prairies than in the East, and on account of the dryness of the air, it brushes off one's coat like dust.

Everywhere the appearance of snow is hailed as seasonable and beneficial. Sleighing parties of pleasure are arranged for the period of the full moon, and the sound of the sleigh bells is a merry one. The snow protects the autumn-sown wheat from the frost and aids ... the farmer in hauling his produce to market, and so contributes alike to business and pleasure.