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The Early Years, 1870-1897

Encouraging British and European immigrants to settle on the prairies was part of Prime Minister Sir John A. Macdonald's plan to establish Canadian sovereignty over the newly-acquired North-West Territories. Stretching from Ontario's border to British Columbia, (still a British colony), the Territories were transferred to Canada by the Hudson's Bay Company in 1869. Settlement was an urgent matter, and so was a railway to carry settlers west. There was already talk in the mid-western United States of expanding north of the border. Sir John's promise of a trans-Canada railway persuaded British Columbia to enter Confederation in 1871.

The Canadian Pacific Railway, so necessary to opening up the Territories to large-scale settlement, was a massive project that took many years to finance. Surveying prairie land for railway-building and white settlement signalled displacement to Native people and Metis, and an end to their traditional way of life. 1885, the year the CPR was completed, was also the year of the second Metis uprising, and the execution of its leader, Louis Riel.




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The Early Years
1870-1897
Advertising in Britain
1900-1916
Advertising in Europe
1900-1920s
Presenting newcomers to Canada
1910-1911
Advertising in the United States
1900-1920s
Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s