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Advertising in Europe, 1900-1920s


Galician (western Ukrainian) immigrant group, St. John, New Brunswick 1905. Although foreign government advertising was banned in countries within the Austrian and Russian Empires, peasant farmers were leaving in search of a better life abroad.

Clifford Sifton believed these farmers would make ideal settlers on the Canadian prairies. Through the Immigration Branch's contacts with European shipping agents, thousands arrived in Canada, on a scale that provoked angry and frightened reactions among many westerners of British stock.

 
National Archives of Canada
C-75992





National Archives of Canada
PA-25940
 

As Minister of the Interior, 1896-1905, and to the end of his life in 1929, Clifford Sifton never wavered from his statement to the House of Commons in July 1899 about the value of peasant farmers from central and eastern Europe.

I do not care what language a man speaks, or what religion he professes, if he is honest and law-abiding, if he will go on that land and make a living for himself and his family, he is a desirable settler for the Dominion of Canada; and the people of Canada will never succeed in populating Manitoba and the North-west until we act practically on that idea. If we can find people...willing to obey the laws and pay taxes for the support of our institutions, we must open our doors to these people and give them such encouragement as will overcome the initial difficulties of their change of situation.


 


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The Early Years
1870-1897
Advertising in Britain
1900-1916
Advertising in Europe
1900-1920s
Presenting newcomers to Canada,
1910-1911
Advertising in the United States
1900-1920s
Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s