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Advertising in Britain, 1900-1916



National Archives of Canada
C-63257 		 

The Canadian Government Emigration Offices at 11-12 Charing Cross, London, July 1911. Close to Trafalgar Square, the offices were near "the busiest street corner in London", according to one of the Canadian officials who selected the site in 1902.

A large, symbolic Maple Leaf is prominently displayed above the Canadian coat-of-arms. Over the entrance the familiar diagonal advertisement for "160 Acres in Western Canada: Free" appears in large letters. Of the two outsize posters at street-level, the larger image to the left also appeared on the cover of Canada West: The Last Best West, in 1911. Soon after this photograph was taken, the Canadian offices expanded into No.13 Charing Cross.




After the First World War broke out in 1914 Canada continued advertising for British immigrants until the fall of 1915. Over 40,000 British settlers left for Canada in 1914-1915.

 

  
National Archives of Canada
C-128009

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The Early Years
1870-1897		 Advertising in Britain
1900-1916		 Advertising in Europe
1900-1920s		 Presenting newcomers to Canada,
1910-1911		 Advertising in the United States
1900-1920s		 Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s