Making Medicare:  The History of Health Care in Canada, 1914-2007 Back to Timeline Back to Timeline
Costs & Benefits: 1948-1958 Costs & Benefits: 1939-1948 Costs & Benefits: 1948-1958 Costs & Benefits: 1958-1968



Physicians’ Services Inc.

Initially created as an alternative to private commercial medical insurance programs, Physicians’ Services Inc. was formed in 1947 as an independent company with majority control vested in the Ontario Medical Association. The plan provided its subscribers with a complete range of medical, preventive, diagnostic and treatment services for monthly rates ranging from $1.50 for individuals to $5 for families. The success of Physicians’ Services Inc. was demonstrated by its enrolment of 20,000 members in its first year and its continuous growth to over 1.7 million subscribers by 1967. The plan, like Associated Medical Services Inc. and Windsor Medical Services Inc., introduced participating doctors and subscribers to the benefits of medical services insurance, as well as the limitations of prepaid plans — another step on the road to medicare.

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    Date Created: March 31, 2010 | Last Updated: April 21, 2010