The coming of the more resilient rubber-cored ball also led to significant changes in the design and manufacture of golf clubs. The new ball allowed golf club manufacturers to produce clubs with more balance and feel. At that time, the persimmon tree became the most acceptable source of wood for the head of the club, while hickory was still used for the shafts.
One of the first to experiment successfully with metal clubs was the Englishman William Mills, a pioneer in the design of metal woods (a term applied to broad-headed clubs regardless of the material of the head). He produced a new range of clubs with aluminium heads in 1895 and founded the Standard Golf Co. in the 1890s.